According to an article published by CNBC in early 2019, almost 73% of internet users will access the web solely via their smartphones by 2025. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan.

Let’s go beyond the traditional platforms Google & Facebook to plan a effective mobile marketing plan.

1. OEM App stores :  OEMs have become crucial part of mobile marketing in today’s modern DNA. With smartphone OEMs like – Vivo, Oppo, Samsung, Xiaomi, Huawei having their own inhouse App stores, it becomes crucial for a mobile marketeer to tap upon the opportunity and explore newer avenues of user acquisition. With your App hosted on independent OEM App stores it adds great volumes and value to the over all scheme of things.

2. SMS Marketing : Simple yet effective. SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business. Also one of the core mediums to re-engage with your users.

3. Push Notification :  Mobile notifications are attention grabbing units. With your promotional offers pushed via notification on the device it get’s higher chances of user to convert and engage with your brand. Brands should also consider using emojis in notifications. A research found that including emojis results in an average 9.6% improvement in CTRs.

4. In App advertising : Effective mobile marketers use in-app marketing to keep users up to date on new features and available content. Different Ad units like Full screen interstitial, Native ads, In app banners could be used to drive relevant objectives. With more and more Apps being developed there is ever growing In App supply that one can leverage to drive their KPIs.

5. QR codes : QR codes promote interaction and engagement through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user. Nowadays, users are done with anything that’s slow and time-consuming. It’s all about being instant and fast, especially in the world of marketing.

Partner with Tapcrunch to boost your mobile marketing strategies for User Acquisition & Re-marketing. Drive incremental growth to your trajectory with our tailor made marketing suite.  

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