Gaming industry in India has been booming in recent years. With over 450 mn active gamers and streamers the sector has seen a mix of new category called Real Money gaming. Which involves Card games, Skill based games, Poker, Rummy, fantasy & betting.

Though Betting and gambling are banned in India being termed as game of luck by government of India. Skill based games like Fantasy sports, Rummy, Poker are allowed by government with some regulatory measures. In certain states of India it is still banned by govt.

Real-money games are spending more on marketing than ever before. Alongside creating multimedia campaigns, a huge chunk of marketing spends are going towards getting celebrity endorsers on board.

From Shah Rukh Khan to Hrithik Roshan and Virat Kohli, stars from the entertainment and sports world are endorsing real money games’ platforms, helping the brands grab eyeballs and instant credibility.

India’s gaming market which is currently generating $1.5B revenue is expected to triple to over $5 billion by 2025 on the back of the ‘mobile first’ phenomenon.

Skill based games growth

India has depicted a long history of playing skill-based games. Even today as online gaming is booming, it’s no surprise that skill-based games are leading the way. With introduction of affordable smartphones and internet penetration in India accessibility of affordable gaming has come at ease of one’s finger tip. Today majority RMG players dwell in Tier 2 & Tier 3 cities of India. A ‘game of skill’ is one where a player’s success is determined on the basis of how efficiently they play the game, their strategies and superior knowledge of it. Some popular skill-based games are rummy, racing and fantasy sports which have reduced aspects of luck and chance and have turned gaming into mainstream entertainment and a social media alternative.

According to a March 21 report by EY and FICCI, the online gaming segment in India grew 28% in terms of annual revenue

Revenue for transaction-based games grew by 26%, due to growing interest in fantasy sports and real money games on rummy. Similarly, revenue for esports and casual gaming grew 32% due to increased in-app purchases

Ban on transaction base games in several states including Karnataka, Tamil Nadu, and Kerala was lifted in 2021 after some of the gaming companies moved the high courts in the respective states over the ban.  

The current trends in RMG sector looks positive and upwards. There is great room for further penetration as people are investing more trust and money in to this sector.  With Tapcrunch recommendation solution well connected with audience residing in Tier 1 Tier 2 Tier 3 cities of India it gives great platform for RMG advertisers to reach to newer audience and acquire new users which can drive high LTV and ROIs.

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